Final Indiegogo Day

Thu 12 Nov 2026 - Filed under: Not a Journal., | Leave a Comment | Posted by: Gavin

I’d originally set the Book Moon Indiegogo goal at $20k but realized I didn’t have the stamina for it so with Kelly’s agreement I dropped it to $10k. I’m happy to say the campaign met that goal although I wish I were able to do more. The campaign and result does deeply reinforce what I can do — make things (ok, design, find printers, &c.) — and what I can’t do: publicity and marketing. Talking to people or just reaching out is exhausting. Besides BKMN/Small Beer newsletters and Bluesky posts I emailed books newsletter Shelf Awareness and beyond that I asked people to share it on other social media. Kelly’s Bluesky posts were also hugely popular.

We had a few “rewards” Indiegogo didn’t want us to offer so they went on to the Book Moon site and included two 10-title Small Beer Book Bundles discounted 67% (and authors get their full royalty). They’ll come down tomorrow, too.

It was a lot of fun to design the new T-shirts — and our local printer will be happy, too — as well as get the tea towel done at last. Kelly’s been wanting to do that for the last 5 years or so. And the new tote bag with Kevin Huizenga’s art looks fabulous in person.

I don’t know why Indiegogo has a separate “Pledge Manager” stage for shipping but I imagine I will find out quite soon now and then there will be some organization, some making, and then so, so much shipping. Everyone at Book Moon will be doing that, and maybe me, too. But mostly everyone else as I’m slow enough now (i.e. only get there a few times a month) that it is much better to ask other people to get it done.

Thanks to everyone who supported the campaign and spread the word — last 21 hours if you are tempted!

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