ad op

Fri 26 Jun 2009 - Filed under: Not a Journal., | 3 Comments | Posted by: Gavin

we’ve been offered a spot in an ad with some other publishers — it will be 4 books on a page with some text and the covers — in a national pop culture mag. Cost is $9,100. Anyone want to pay up? Come on, what else are you going to do with Aunt Aggie’s bequest?

(We will give you some books, and, er, stand you a drink or two when we next see you.)

Comments

3 Responses to “ad op”

  1. Scott on June 27th, 2009 9:09 am

    What _are_ the best marketing methods for a small press? I assume you have a limited (or no) budget for your releases, yet you need to do _something_. What seems to work for you?

  2. Valerie in San Diego on June 27th, 2009 2:00 pm

    I’d kick in $1K (seriously). Not enough, but if you find 8 other people…

    Crazy amount of money though.

  3. lcrw on June 27th, 2009 2:51 pm

    Scott: therein lies the big question, right? We have some budget for marketing, because otherwise we’d be dead in the water. Everyone agrees ads don’t work yet it’s an enormous business and once someone has seen something 3-7 times, if their interest has been piqued, they may go search it out.

    We generally make 100 galleys for a book which cost ~$600 and another $300 to mail, so that’s $1,000 before we even think about anything else.

    We don’t want to just be adding to the general noise but we do want to reach out to interested readers. We try a range of things from starting with what we think are really good books with interesting covers to ads in various mags, sending books to reviewers and bloggers, having a Facebook page, and then sillier stuff, like making a specialty tea to go with one of our books. And so on. And sometimes we think, well, who do we know that will give us $40,000 for a page in the NYTimes Book Review? Or, above.

    Valerie! That’s wild! I don’t know if there are 8 other like-minded people in this 6,768,167,712 (http://www.census.gov/ipc/www/popclockworld.html) on Earth, but, sure, let’s give it a try. What can we lose but our shirts?

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