We’re trying something new this holiday season: radio ads! If you live in (or listen to radio from) Detroit, Boston, (WNYC never returned our calls . . .), Minneapolis, and maybe a few more places you might hear something along the lines of
“WDET is supported by Small Beer Press…presenting Under the Poppy…from a brothel at the center of Victorian wartime intrigue to the high society of 1870’s Brussels…a novel of love triangles, tricksters, and reluctant spies. Available at small beer press dot com and fine bookstores”
We looked at lots of shows (and we’re always open to suggestions . . . ) and have enjoyed working with the people at the stations—I think the people at WGBH were big fans of the Under the Poppy video. Some of our fave shows such as “This American Life” are out of our reach (for now!) but we’re doing campaigns that range from 7 – 14 days with spots in the morning and afternoon.
It’s interesting to look at radio demographics and compare them to the mythic readership profile of our books. Our readers range from 10 – 90 years old and seem to be of all genders and races. So when we’re asked who we’re looking for, it seems a hard question to answer.
Anyway, we figured that now, with two big books out and piled high in the stores, (and a hot reprint which will soon need reprinting!), is the time to try this. Heck, we listen to the radio a fair bit. Will be curious if we (or anyone we know) will hear the ads.